Demystifying Mobile Advertising, Part III

Last Tuesday, in “Demystifying Mobile,” Paul Cushman our director of mobile sales strategy, told us why conducting tests and defining benchmarks is necessary in optimizing your mobile strategy.

In today’s final post, he explains the importance of performance measurement.  Whether you decide to build an iPhone app or a mobile Web experience, first find out the general behaviors of your users, and then decide on your strategy. You should also consider the different types of phones and carriers that are typically used by your customer.

Paul’s word of advice: Just think of mobile as the Internet. We are already familiar with it. By applying the Internet’s basic rules to mobile, we don’t have to panic.

Read his full post in our Yahoo! Advertising Blog.

Ginny Hung
Yahoo! Mobile