Yahoo!’s Coverage of the 2010 Formula 1 Season on Mobile

Michael Schumacher is back four years after his last race in Brazil to claim title No. 8, this time in a Mercedes-Benz. Current world champion Jenson Button moved to an all-British McLaren team to partner with Lewis Hamilton, looking for a repeat of his first title last year. Fernando Alonso found a new home in the outskirts of Maranello, where everyone drives a Ferrari. Twelve teams, 24 drivers—all fighting for the checkered flag and a place on the podium. Already, the 2010 Formula 1 car racing season sounds very exciting.

We at Yahoo! are equally excited to extend the coverage of the Formula 1 season to mobile phones with the launch of our new mobile site dedicated to the races. See schedules, results, news, rankings, driver and team profiles, and more. We’ve also integrated Formula 1 into our Yahoo! Search for mobile, conveniently allowing you to get race-related information—from results of the Bahrain Grand Prix, to Force India’s standings on the team’s table. Take Yahoo!’s Formula 1 mobile site for a spin by entering http: //m.yahoo.com/w/yformula1 on your phone’s browser.
The new Formula 1 mobile site is available in five different languages for 16 different countries, including the U.S., Canada (in both English and French), Argentina, Mexico, Brazil, the Philippines, India, Singapore, Malaysia, Australia, New Zealand, the U.K., France, Germany, Italy, and Spain.

We hope you’ll enjoy the Formula 1 mobile site experience—be sure to leave us some feedback.

Konstantinos Papamiltiadis
EU product lead, mobile products