David Katz with WirelessWeek on Yahoo!’s Mobile Strategy

Wireless Week’s Andrew Berg recently met up with David Katz, our vice president of mobile for North America, to catch up on what’s been happening over here at our headquarters. David answers questions about Yahoo Mobile’s strategy for 2010, trends in mobile search, and the importance of providing good content for our users.  Here’s a small excerpt, but you can check out the full interview here.

Content is key. When you mix compelling content with highly personalized mobile products, users continue to come back to your products and engage for lengthier periods of time. Yahoo! is known for our incredible content and passionate audiences behind our Sports, News, Entertainment, and Finance properties. In the new era of mobile, consumers demand the ability to take the same content and services they know and love on the PC and continue their experience on mobile.

Ginny Hung
Yahoo! Mobile