Kick Off the 2010 World Cup With Yahoo! Mobile

Without question, this year’s World Cup in South Africa is going to bring an unprecedented number of fanatical football (soccer, for those of us in the U.S.) fans to their TVs, PCs and mobile phones. With over 5,760 minutes of soccer to be played in nine cities and 10 stadiums, and millions of fans around the globe watching, there are going to be a lot of matches, highlights, and commentary to keep up with.

When you’re on the go, Yahoo!’s brand-new mobile World Cup site keeps you connected to all of the action. We’re providing you with one of the most comprehensive World Cup mobile experiences — including up-to-the-minute scores, schedules, standings, news, player profiles, and more. The mobile site launches today in 40 markets covering 13 languages, and is optimized for more than 4,500 different types of mobile devices.

Visit m.yahoo.com/worldcup from your phone for one of the most comprehensive mobile sites for the World Cup.

We’re also optimizing Yahoo! Search for mobile for the World Cup, making it even easier to find the information you’re looking for. If you conduct a mobile search through Yahoo!, http://m.yahoo.com you’ll be able to see quick results for matchups, standings, and countries as well as the latest scores, news, and analysis. As soon as the games go live in early June, we’ll introduce a World Cup module on the mobile homepage, providing at-a-glance scores and matchups.

For additional information on the 2010 World Cup, visit: http://g.sports.yahoo.com/soccer/world-cup/ and http://mobile.yahoo.com/world-cup to learn more about the mobile site.

Juan Gomez De La Vega
Yahoo! Mobile