Y! Mobile Blog » Mobile Advertising

Introducing Livestand from Yahoo!

Yahoo! Mobile — Thu, 10 Feb 2011 23:13:45 +0000

Earlier today, we announced Livestand from Yahoo! – a one-of-a-kind digital newsstand that offers a wealth of ever-changing content, continuously programmed by each individual’s interests. We are super excited about it and you can learn more about Livestand on our corporate blog, Yodel Anecdotal Yodel Anecdotal and YDN Blog.

As we head to Mobile World Congress in Barcelona next week, we will have much more to say about Livestand. We hope to see you there and until then, stay tuned to hear more about Livestand.

Cheers,

Irv Henderson, VP of Product Management, Yahoo! Mobile

Demystifying Mobile Advertising, Part III

Ginny Hung — Tue, 23 Feb 2010 21:18:43 +0000

Last Tuesday, in “Demystifying Mobile,” Paul Cushman our director of mobile sales strategy, told us why conducting tests and defining benchmarks is necessary in optimizing your mobile strategy.

In today’s final post, he explains the importance of performance measurement. Whether you decide to build an iPhone app or a mobile Web experience, first find out the general behaviors of your users, and then decide on your strategy. You should also consider the different types of phones and carriers that are typically used by your customer.

Paul’s word of advice: Just think of mobile as the Internet. We are already familiar with it. By applying the Internet’s basic rules to mobile, we don’t have to panic.

Read his full post in our Yahoo! Advertising Blog.

Ginny Hung
Yahoo! Mobile

Demystifying Mobile Advertising, Part II

Ginny Hung — Tue, 16 Feb 2010 21:18:50 +0000

Last week, in the first of a three-part series called “Demystifying Mobile,” our director of mobile sales strategy, Paul Cushman, talked about the four things that marketers should consider before jumping into the mobile advertising channel.

In this week’s post, he discusses the importance of running bucket tests and defining benchmarks to maintain effective mobile campaigns. The user information found will be very insightful and will help you tweak and optimize your strategy accordingly. You can read a small excerpt below, but be sure to read his full article in our Yahoo! Advertising Blog.

Try thinking of mobile today as the 1996 Web all over again. What were we doing then? We had a simple test matrix that mapped offers and placement. You “ran broad” at the start, evaluated performance using the rudimentary analytics solutions of the day, and then you optimized—and learned very quickly what worked and what didn’t.

Check back in with us next week as Paul will be talking about why tracking and measuring performance is important in mobile.

Ginny Hung

Yahoo! Mobile

Demystifying Mobile Advertising, Part I

Ginny Hung — Wed, 10 Feb 2010 22:49:37 +0000

Paul Cushman, our director of mobile sales strategy, gives us the skinny on mobile advertising in the first of a three-part series on demystifying mobile for advertisers.

As he explains, mobile is not a strategy on its own, but rather a channel in part of the overall marketing strategy. Mobile advertising abides by the same rules and patterns as traditional and Internet marketing.

In today’s post, he explores four aspects that marketers should consider when thinking about how to advertise on mobile. Read it here at our Yahoo! Advertising Blog, and stay tuned next week for more.

Ginny Hung
Yahoo! Mobile